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THE BEST DESIGN STORES IN PARIS

Paris has created a new expression:'concept store'. "Before, says Alexandre Cammas, a trend spotter and journalist for Nova magazine, the Paris monthly, you just had to find a spot and open your store. But now, to open anything, you need a concept." Colette, now an icon, was the first concept store, a place where you can find limited edition Nike sneakers, Prada bags, jewels, Kelly Klein's latest book or a chair by Ron Arad. Colette has unleshed a new energy in the Paris shopping world. Here are some of the best places which you can visit just to be inspired.

Kokon To Zai
This little store which originates from London, has all the trendiest clothes as well as music you cannot find anywhere else (Jeremy Scott, Victor & Rolf, Noki). 48, rue Tiquetonne. 75002.
Beauty By
Very elegant concept store between Gucci and Nino Cerruti, for men and women. Everything here is a limited edition. You can find anything here as long as it is stylish. 25 rue Royale. 75008.
JC de Castelbajac Concept Store
You can find some of Castelbajac's clothes and little accessories, but also objects for the house, toys, furniture. One of the wittiest stores in the city. 31 place du marché Saint Honoré. 75001.
Stealth
The store distributes clothes from Mick Jagger's daughter as well as jewels from all over as well as funny furniture. 42 rue du Dragon. 75006.
Fleurs St Roch/Bye Mr. T.
At first, Fleurs Saint Roch is a flower shop. But it caught the concept store bug and now sells denim and sneakers like 'By Mr. T', the brand created by a Franco Japanese team. You will also find 'Full Count' and 'Tokyo Enterprise' brands. 18bis rue Saint Roch. 75001.
Nim
In order to try to regain those who have abandoned its jeans, Levi's has opened this unofficial outpost which sells limited edition jeans, vintage and artists' creations. Nim (for denim) sells also limited edition Adidas sneakers and shows works by young artists. 16, rue du Bourg Tibourg. 75004.
L'Eclaireur
One of the most luxurious concept stores in the city. All the big brands - Gucci, Prada, Comme des Garçons, Helmut Land, etc. - are sold there. This 200 sq meter store dedicated to men's fashion is just a few yards from its sister store for women. This one presents only one piece of each line. L'Eclaireur also invites artists to create art for its "mur d'expression". 12, rue Mahler. 75004.
Ruffneck
On two levels, the hip hop crowd can find all its favorite brands. 89, rue Saint Denis. 75003.
Citadium
The owner of the Printemps department store wanted to create a space where customers could find the newest and most stylish active wear, with rare Nike watches, DJs playing on Saturday afternoons, as well as the best equipement for sports - from tennis to ski to weight lifting. The name - Citadium - means what it means: a blend of city and stadium, which is the culture of the new century. rue Caumartin. 75008.

Le Shop
The store for urban wear. 3, rue d'Argout. 75003.

"My Beautiful Superette"
This is the newest and most amazing store for "lolitas" between the age of 10 and 15. 3,500 sq meters with its own elevator and its night club atmosphere, just to drive young teens crazy. There they find tatoos as well as candy, clothes, lingerie, beauty advice. Girls can get a make up by a pro for 10
francs. They can also test 365 different variations of lipstick and naikl polish for free. "Thanks to them, we know two years ahead what grown ups will be wearing," says Chafik Gasmi, head of design for Sephora, the perfum super store owned by Louis Vuitton. Printemps-Haussman. Boulevard Haussman.

 

RESTAURANTS IN THE SHOPS

Shopping can make you very hungry. Here are our favorite store cafeterias
Joseph. Upstairs, it is the boutique which has the feel of a workshop. Downstairs, next to a minimalist garden, is Joe's, the cafeteria. Club sandwich, sushis, fresh vegetables with fougasse bread, organic poached eggs. 277, rue Saint Honoré. 75001. Tel: 01 49 27 05 54.
Le Café Bleu. This blue cafe is located inside the elegant Lanvin store. You can lunch with a cheeseburger light or caviar and blinis. On Saturday, there is an excellent brunch for 20 Euros. Lunch about 30 euros. 15, rue du Faubourg Saint Honoré. 75008.
Emporio Armani Café. In the mezzanine, the cafe is one of the most peaceful places in the city if you want to have a breakfast, a mid morning snack or lunch. The food is entirely Italian. Every dish is prepared in three different version. 149, bouverad Saint Germain. 75006. Tel: 01 45 48 62 15.

Max Café. Lunch is excellent with a very considerate staff, which, in Paris, is still the exception. The cafe is upstairs. You can have foie gras, Japanese food or eggplant parmiggiano. Or you can drop by just for an apple crumble at tea time. 14, boulevard de la Madeleine. 75008. Tel: 01 43 12 55 25.

Le Café Blanc. The Courrèges store is something different from any other store. It is a time capsule: you feel you're back in the 60's. Go downstairs and you'll find 10 tables - white, of course- where you can sit for bagels, salmon, foie gras or pastrami with goat cheese.
40, rue François 1er. 75008


 

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